Founders of Posha Crunch, our very own Nottingham University Business School (NUBS) alumni Andrea Alex and Hiruda Paulis (MSc Business Management, Class 2016) emphasise on the value of collaborating with local suppliers to access high-quality organic ingredients and enhanced the traceability of their supply chain, allowing for monitoring the journey of ingredients from farm to production.
Posha Crunch combines traditional Sri Lankan rice, oats, cereals, fruits and vegetables sourced from local farmers with local butter, peanut butter, cheese and eggs that are free from growth promoters, preservatives or artificial colours and flavours.
This SME aims to be the go-to for parents who are conscious regarding the snacks their children consume during their formative years.
Highlighting the benefits of partnering with local suppliers, Andrea Alex, Co-Founder of Posha Crunch, mentioned that it allows them to access high-quality organic ingredients and improve the traceability of their supply chain, ensuring they can monitor the journey of ingredients from farm to production.
“This includes developing new flavours and product formats that align with global preferences,” she remarked. “To gain access to international markets, it’s crucial to meet the stringent organic standards and certifications that are recognized globally. And that’s where GLX comes in.”
“The GLX Road to Regen emphasises sustainable and regenerative practices,” said Hiruda Paulis, Co-founder of Posha Crunch. “Posha Crunch has incorporated these principles into its brand expansion by developing an organic range and prioritising sustainable sourcing of organic ingredients and implementing eco-friendly packaging solutions. Our commitment to regenerative agriculture aligns with the GLX framework, ensuring that our brand’s growth is environmentally responsible.”
Additionally, Posha Crunch is planning to diversify their product offerings to cater to the varied tastes and preferences of international consumers.
The company also plans to launch educational initiatives and resources for parents and caregivers, which will include informative content and collaborations with paediatric nutrition experts to provide guidance on healthy toddler nutrition.
“The GLX framework promotes holistic well-being and healthy living. Posha Crunch’s brand expansion places a strong emphasis on creating nutritious snacks, especially for children, that will address dietary requirements of being gluten-free, nut-free, dairy-free and vegan aligning with GLX’s commitment to promoting health-conscious products and practices,” Andrea chimed in.
“I’d say the GLX Road to Regen has served as a guiding framework for Posha Crunch’s brand expansion, shaping its goals and strategies to prioritise sustainability, community engagement, health, and a global perspective,” she added.
Moreover, Posha Crunch intends to engage with parents and caregivers through social media, online communities, and local events, creating a supportive network for sharing experiences, tips, and recipes related to toddler nutrition.
Want to learn more about the GLX Road to Regen programme and the SMEs that are taking part? Read more here.
Posted on 12th October 2023