Regional Manager (Southeast Asia); Student Recruitment

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We are seeking suitably qualified candidates to apply for the Regional Manager (internally known as Assistant Manager) position in Student Recruitment at the University of Nottingham Malaysia (UNM).

The role holder is expected to lead the planning and implementation of student recruitment and marketing activities in Southeast Asia (primarily Indonesia) for Foundation, Undergraduate and Postgraduate Taught programmes.

Job Responsibilities:

• Responsible for planning and overseeing the delivery of marketing and recruitment strategies in applications and conversion.
• In addition to a significant amount of face-to-face outreach with potential students and other stakeholders, champion a digital approach to activity planning and execution, ensuring all content is appropriately targeted, impactful, and engaging.
• Review the effectiveness of recruitment activities on an on-going basis in line with set evaluation processes and criteria. Make recommendations for and implement agreed changes to ensure maximum impact and value for money, demonstrating the return on investment for all recruitment activities.
• Develop, grow, and maintain effective working relationships and networks with key individuals internally and externally, and related to higher education in Malaysia and in the identified markets. Externally this includes, but is not limited to; managing a network of student recruitment agents within the assigned target markets, developing and fostering an effective network of contacts in schools, further education and other learning environments, among funding bodies and their representatives.
• Work closely with Admissions Office, Visa Office and Future Students Centre to ensure we maintain obligations of internal and external policies relating to admissions and quality assurance and provide an excellent service to our applicants and prospective students.
• Develop and manage student conversion strategy, working closely with Corporate Marketing, Future Students Centre, Admissions Office and Visa Office.
• Monitor and evaluate performance against agreed targets (number of applications, offers, enrolled students, budgets etc).
• Evaluate recruitment activity in respect of its value for money, making changes and improvements as necessary.
• Monitor market trends and identify new recruitment markets and channels.
• Develop and manage quality student recruitment agents to generate target income in identified markets.
• Be proactive in gathering and sharing data and insights to colleagues within the department and across the University in a systematic way that supports UNM’s international strategy development.
• Work in partnership with colleagues across Future Students Centre, Corporate Marketing, Admissions, Visa Office, Student Registry, International Student Support, Alumni and Faculties to lead or participate in project teams that support agreed campaigns or activities.

Job Requirements:

• Bachelor’s degree in any related field.
• Minimum 5 years’ experience in international student recruitment.
• Track record in devising and implementing student recruitment strategies within a target-based environment.
• Experience of managing budgets.
• Experience of developing recruitment strategies in new geographic markets and with new programme portfolios.
• High level of organisational and time management skills.
• Excellent oral, written communication and presentation skills.
• Excellent networking skills and ability to work independently and in a team.
• Understanding and knowledge of the Malaysia higher education sector.
• Demonstrates leadership qualities.
• Ability to work in a target and results- driven environment.
• Professional, credible, commands respect.
• Enthusiastic self-starter, highly goal oriented.
• Willingness to spend significant periods of time travelling outside Malaysia.
• Able to work beyond normal working hours, depending on business needs.
• Decisive, Creative and Innovative.

Full Role Profile can be referred HERE

Interested candidates are invited to submit their applications via email to Recruitment by 16 March 2025.

Ref No: SRI - 250205 - 1