Muhammad Hamza Shahab

Contact

• workRoom 10 E Block
  Malaysia Campus
  Jalan Broga
  43500 Semenyih
  Selangor Darul Ehsan
  Malaysia
• work+6 (03) 8924 8642
• Hamza.Shahab@nottingham.edu.my

Biography

Dr. Hamza is an alumnus of the University of Malaya, Malaysia, and also visited Universität der Bundeswehr, Germany for his doctoral research work. Since 2014, he has been actively engaged in teaching and conducting research at the university level. Prior to embarking on his academic career, he held positions with Reckitt and Zong (a subsidiary of China Mobile) and also provided marketing consultancy services to Family Food Products.

Expertise Summary

Dr. Hamza's primary research areas of interest encompass digital marketing, tourism, and human-computer interaction through augmented and virtual reality. He has authored publications in esteemed journals, such as Computers in Human Behavior, International Journal of Consumer Studies, International Journal of Human-Computer Interaction, and others. Additionally, Dr. Hamza is a reviewer for numerous journals, including Journal of Business Research, Technological Forecasting & Social Change, Computers in Human Behavior, Psychology & Marketing, European Journal of Information Systems, and Sage Open. He has also worked as an assistant editor of the UW Journal of Management Sciences (UWJMS), delivered keynote speeches at international conferences, and served as a resource person for workshops.

Teaching Summary

Dr Hamza is involved in teaching modules such as Managing and Marketing Tourism, Marketing Analytics, and Technology & Organizations. He has also taught Advertising, Brand Management,… read more

Research Summary

Dr. Hamza is currently working on diverse research areas including XR marketing, marketing analytics, Fintech marketing, and NFTs.

Recent Publications

• HAMZA SHAHAB, 2024. In: Augmented Reality in Business: A Bibliometric Analysis and Future Research Agenda
• PHILIPP A. RAUSCHNABEL, RETO FELIX, CHRIS HINSCH, HAMZA SHAHAB and FLORIAN ALT, 2022. What is XR? Towards a Framework for Augmented and Virtual Reality Computers in Human Behavior. 133, 107289
• SHAHAB, MUHAMMAD HAMZA, GHAZALI, EZLIKA and MOHTAR, MOZARD, 2022. A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach Contemporary Management Research. 18(1), 1-33
• HAMZA SHAHAB, MOZARD MOHTAR, EZLIKA GHAZALI, PHILIPP A. RAUSCHNABEL and ANDREA GEIPEL, 2022. Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning? International Journal of Human–Computer Interaction. 0(0), 1-18

• View all publications

Dr Hamza is involved in teaching modules such as Managing and Marketing Tourism, Marketing Analytics, and Technology & Organizations. He has also taught Advertising, Brand Management, International Business, Research Methodology, and Principles of Marketing.

Past Research

Published and presented several research articles on XR (AR & VR) marketing, consumer behaviour, tourism, human resource management, and systematic literature reviews.

• HAMZA SHAHAB, 2024. In: Augmented Reality in Business: A Bibliometric Analysis and Future Research Agenda
• PHILIPP A. RAUSCHNABEL, RETO FELIX, CHRIS HINSCH, HAMZA SHAHAB and FLORIAN ALT, 2022. What is XR? Towards a Framework for Augmented and Virtual Reality Computers in Human Behavior. 133, 107289
• SHAHAB, MUHAMMAD HAMZA, GHAZALI, EZLIKA and MOHTAR, MOZARD, 2022. A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach Contemporary Management Research. 18(1), 1-33
• HAMZA SHAHAB, MOZARD MOHTAR, EZLIKA GHAZALI, PHILIPP A. RAUSCHNABEL and ANDREA GEIPEL, 2022. Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning? International Journal of Human–Computer Interaction. 0(0), 1-18
• HAMZA SHAHAB, EZLIKA GHAZALI, MOZARD MOHTAR, PHILIPP A. RAUSCHNABEL and ANDREA GEIPEL, 2022. Virtual Reality in Museums: Does it Promote Visitor Enjoyment and Learning? In: IXR conference organized by ISCTE, Lisbon, Portugal.
• PHILIPP A. RAUSCHNABEL, HAMZA SHAHAB, RETO FELIX, CHRIS HINSCH and FLORIAN ALT, 2022. Is the Reality-Virtuality-Continuum still contemporary? In: IXR conference organized by ISCTE, Lisbon, Portugal.
• HAMZA SHAHAB, FARHAN SHAHZAD and GHULAM YASIN, 2022. Virtual Reality as a Marketing Tool to Drive Consumer Decision-Making Pakistan Journal of Social Research. 4(1),
• SHAHAB, MUHAMMAD HAMZA, GHAZALI, EZLIKA and MOHTAR, MOZARD, 2021. The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda International Journal of Consumer Studies. 45(4), 664-689
• PHILIPP A. RAUSCHNABEL, RETO FELIX, CHRIS HINSCH and HAMZA SHAHAB, 2021. Is XR really “extended reality”? In: AIRSI2021 conference organized by Universidad Zaragoza, Spain.
• HAMZA SHAHAB, 2017. “Theory vs practice”: human resource management functions in marketing department of organizations working in Pakistan In: ICTP2016 international conference at Adelaide, Australia.
• IFTIKHAR, MEHWISH, SHAHID, MUHAMMAD UMER, SHAHAB, MUHAMMAD HAMZA, MOBEEN, MEHVISH and QURESHI, MUHAMMAD IMRAN, 2016. Exploring the Relationship among Organizational Citizenship Behavior, Psychological Empowerment and Turnover Intensions with the Mediating Role of Affective Commitment International Review of Management and Marketing. 6(4), 296 - 304
• RAFIULLAH, MEHWISH IFTIKHAR, MUHAMMAD UMER SHAHID and MUHAMMAD HAMZA SHAHAB, 2016. Customer satisfaction level in islamic banking and conventional banking (a case of Pakistan) Journal of Management Info. 3(1),
• HAMZA SHAHAB, AISHA HANIF and MUHAMMAD ZAIN, 2016. Perceived effectiveness of HRM practices in HEC institution of Pakistan: A case study of University of Wah In: ICIEBM2016 conference at Karachi, Pakistan.
• MUHAMMAD ZAIN, AMIR RAJPUT and HAMZA SHAHAB, 2016. Effect of marketing myopia on firm’s long term performance and customer loyalty In: ICIEBM2016 conference at Karachi, Pakistan.
• MUHAMMAD SAMI, QURAT-UL-AIN and HAMZA SHAHAB, 2016. Role of performance appraisal in Public sector organizations and its linkages with employee’s motivation, A case study of Government Schools of Wah and Taxila city In: MDSRC2016 conference at Wah Cantt, Pakistan.