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Biography
Anita Chakrabarty is an academic with over two decades of leadership and management expertise in the UK tertiary education context. I specialise in postgraduate and post experience executive education leadership and teaching, including Executive Education and MBA programmes. She is currently the lead for Marketing , Entrepreneurship , Innovation and Sustainability at the Nottingham University Business School (NUBS) and was the Director of the MBA programmes prior to this role. She is also a Future Food (research cluster) co-directors. Anita, has a PhD. from the University of Nottingham and two Master's degrees, one in Public Administration (University of Malaya) and another in Marketing (University of Northumbria at Newcastle).
Her research interests is in consumer behavior and marketing with a special interest in sustainability focused cross disciplinary research projects as well as qualitative research. She has worked on digital detox , food environments and waste behaviours . She has also been involved in industry funded projects,and a key member in international grants, especially in cross disciplinary projects. She was pivotal in developing the Traditional and Complementary Medicine Consumer Guideline funded by the World Health Organisation for the Ministry of Health Malaysia. Additionally, she is also a is a HRDF* Certified training practitioner.
*Human Resources Development Fund, Ministry of Human Resources Malaysia
Expertise Summary
Consumer Behaviour, Sustainability, Entrepreneurship
Teaching Summary
My teaching interests are in the area of Marketing and Consumer Behaviour. I teach Marketing Services, Consumer Behaviour and Marketing Management at undergraduate levels. I teach Marketing for the… read more
Research Summary
Current research are in digital detox behaviours of consumers, use of AI by SME's and the 2nd hard market
Recent Publications
CHAKRABARTY, A and AVVARI V MOHAN, 2014. Exploring Drivers of Internationalization of SMEs in an Emerging Economy – Case studies from Malaysia. The Journal of International Marketing Strategy (JIMS). 2(1), 13-27
CHAKRABARTY, A. NAIN, Z AND LIM, N.C, 2012. Business Analyst Report for the Series Upin & Ipin
RAMASAMY.B AND CHAKRABARTY A., 2006. Privatization of the Telecommunication Industry in Malaysia Consumer Digest. 1(06),
Lead for Marketing, Entrepreneurship , Innovation and Sustainability
Member of the School Management Group
My teaching interests are in the area of Marketing and Consumer Behaviour. I teach Marketing Services, Consumer Behaviour and Marketing Management at undergraduate levels. I teach Marketing for the MBA at Malaysia campus . I am also involved in the Executive Education Programmes for the government and various organisations conducted by the school.
Past Research
In the past, i have reviewed trends in the financial services industry, customer experiences while interacting with financial services distribution channels, mall preference behaviour amongst consumers as well as reviewing born-globals in terms of determinants of growth. These research efforts utilised qualitative methodologies.
Future Research
Future research interests include food waste and nutrition choice behaviours by consumers.