University of Nottingham Malaysia
Nottingham University Business School
     
  

Methodological complexities in marketing research

 

Mr. Imtiaz Hossain will be giving a seminar on Methodological complexity in understanding consumers' insight: An ongoing challenge in developing new products. He will demonstrate an application of how a research topic is conceptualised, applied and put into practice. He will share with MBA students the techniques used in his research which will comprise a balance of quantitative and qualitative inputs.

Speaker's Profile

Imtiaz Hossain is the founder and CEO of strategic consultancy solutions based in the Middle East. He is also a partner of the Al Hadaf Group for satellite division as a service provider based in Dubai. Prior to starting business, Imtiaz worked as senior product manager for Mobile Satellite Service operator (MSS) for more than 8 years where he developed numerous products and solutions for the MSS market. His areas of expertise  are consumer behavior, new product development, branding and consumer pyschology. Imtiaz has also trained more than 100 sales personnel in market strategy and product development over the years.

Date: Saturday, 21 May 2011 (9.30am-12.30pm)
Venue: University of Nottingham Malaysia Campus, Kuala Lumpur Teaching Centre 
Posted on 21st May 2011

Nottingham University Business School

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan
Malaysia

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fax: +6 (03) 8924 8019

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