Talk on crisis communications and responding to the media

Students on the MBA Sustainable Decisions and Organisations module attended a talk by Stephanie Braukmann, General Manager of SPRG (Strategic Public Relations Group), on crisis communications and responding to the media. 

Speaker profile

Stefanie has over 21 years of experience in promoting international companies, including the past 13 years working directly from Southeast Asia. Stefanie specialises in brand-building and positioning strategies, developing sustainable CSR programmes as well as consumer and premium-brand marketing. Stefanie has been building SPRG’s presence in Malaysia since 2008. She has been able to attract multinational and local companies from the financial, telecommunications, consumer and lifestyle spheres by delivering tailored communication programmes that effectively address their needs.

Prior to joining SPRG, Stefanie held senior positions in leading local and international PR consultancies based in London, Singapore and Malaysia, and worked as a business consultant for German companies entering Asia through the German Chamber of Commerce and Industry Network. Stefanie holds a Master’s degree in Applied Linguistics and Business Administration from the University of the Saarland and a Postgraduate Diploma in East-Asia Management from Kiel Business Academy, Germany.