University of Nottingham Malaysia
Nottingham University Business School
     
  

Untangling the Impact of Matchmaking Rules on Operational and Financial Performance in B2B Sharing Economy Platforms

Location
Webinar via MS Teams
Date(s)
21st April 2022
Contact

Time: 7.00pm - 8.30pm

This event is open to alumni and invited guests, and is complimentary.
Please RSVP before 20 April 2022 at https://tinyurl.com/nubs-masterclass2022-21Apr

 Should you have any queries, please contact Ms Leong Choy Wan at NUBS.EDP@nottingham.edu.my. 

Description

This session will explore automated matchmaking rules in B2B sharing economy platforms that solicit labour from the crowd to fulfill the needs of enterprise clients, in order to generate revenue from repeated orders. The speaker will share the results of a study that will demonstrate the instrumental role of matchmaking rules, and reveal that striking a balance between different rules depend on trade-offs between operational efficiency and financial profits. 

Key takeaways:

  • A glimpse of different types of sharing economy platforms
  • An in-depth understanding of a B2B sharing economy platform in the port logistics industry
  • How to identify and investigate platform matchmaking rules and their impacts

Speaker’s Profile

Speaker: Dr Zhao Cai, Associate Professor in Information Systems, Nottingham University Business School China 
DrZhao Cai

Dr Zhao Cai is an Associate Professor in Information Systems at University of Nottingham Ningbo China. His research interests focus on the intersection among digital supply chain management, platform competition, and sharing economy. Findings from his research have appeared in leading journals such as MIS Quarterly (MISQ), International Journal of Operations and Production Management (IJOPM), and Information & Management (I&M), among others. Dr. Cai was an Outstanding Associate Editor in Internet Research (IR) in 2021 as well as an Outstanding Associate Editor in 40th International Conference on Information Systems (ICIS). Dr. Cai serves as the Managing Editor of Industrial Management & Data Systems (IMDS) and an Associate Editor for IR. Additionally, he has served as a Track Chair for Wuhan International Conference on E-Business (WHICEB), an Associate Editor for the ICIS, the European Conference of Information Systems (ECIS), and the Pacific Asia Conference on Information Systems (PACIS).

Programme

Time  Description
7:00pm  Welcome Remarks
  • Dr Anita Chakrabarty, Director of Executive Education, Director of MBA Programmes, Nottingham University Business School Malaysia
7:10pm  Masterclass
  • Dr Zhao Cai, Associate Professor in Information Systems, Nottingham University Business School, China  
8:00pm  Q&A

 

About the NUBS Malaysia Masterclass Series

Organised by NUBS Malaysia Executive Education, the NUBS Malaysia Masterclass Series provides a platform to connect the university community, alumni and industry partners in engaging sessions with thought leaders on contemporary business ideas and challenges. Find out more about other Masterclasses in the Series.

Nottingham University Business School

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan
Malaysia

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8019

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