BSc (Hons) in Marketing and Management

To introduce the context and essential techniques of accounting, including double-entry bookkeeping, and to consider the uses of accounting both internally to the business (such as assisting in management decision-making) and externally (in the preparation of financial statements).

Learning outcomes:

• The sources, uses and management of finance.
• The use of accounting and other information systems for planning, control, and decision making.
• The main current technical language and practices of accounting under IFRS. Skills in recording and summarising transactions and other economic events in the preparation of financial statements.

In this module you will gain an advanced understanding of the function of a wide range of markets for the production, exchange, and consumption of goods and services.

We will examine how people perceive the choices available to them, and assess the associated risks, to make optimal decisions.

We will also explore the nature of competition in dynamic markets, and the approaches that companies take to gain temporary and lasting advantage.

Change is at the heart of our teaching. You will learn about innovation and the impact of disruptive technologies, such as digital platforms that create new markets, and how transformation occurs whilst protecting consumers and building market resilience to achieve lasting social good, and how greater environmental awareness is impacting and changing market behaviours.

This module will encourage students to:   

• Consider entrepreneurship in theory and practice.
• Approach ideas generation in a creative manner.
• Understand the usefulness of entrepreneurial skills in multiple contexts.
• Understand the role and nature of new business concepts and their development.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• The sources, uses and management of finance.
• The management of resources.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.

The module provides an initial appreciation of the main concepts, elements and techniques of operations management and of the current landscape operations managers have to work in. It offers practical insights through case examples and exercises.

By the end of the module, you should be able to:

1. define the scope of operations management activities within and across organisations and
2. appreciate of the role of operational activities in addressing environmental and societal challenges.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The management of customer expectations, relationships and development of service excellence.
• The management of resources.
• The management of the supply chain.
• The management of outsourcing.
• The development, management, application and implementation of information systems and their impact upon organisations.

To develop an understanding of the key theories and concepts in the development of society and the nature of work. 

Learning outcome:

• The design, development of organisations, including cross-cultural issues, change, diversity and values.

The purpose of this module is to develop an understanding of the contexts in which markets develop, and marketing and consumption are practiced, to enable students to develop a personal and critical perspective prior to studying the technical aspects of marketing management.

Learning outcomes:

• The management of customer expectations, relationships and development of service excellence.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

To introduce students to the basic ideas and concepts of organisational behaviour. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• Leadership, management and development of people including the implications of the legal context.
• Leadership, management and development of organisations including the implications of the legal context.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

To develop key mathematical and statistical techniques and their application to problems and data. 

Learning outcomes:

• The use of accounting and other information systems for planning, control, and decision making.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• Relevant quantitative techniques, including mathematical and statistical methods. Economic data and its appreciation.

The aims of this module are:

1. to introduce the concept of marketing as an approach to business; to discuss the nature of marketing strategy;
2. to investigate the challenges of managing the marketing mix; and
3. to understand how the application of the principles of marketing can assist in the strategic management of an organisation.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.
• The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.

Upon completion of the module students will be able to:

• Explain the branding process.
• Articulate how and why consumers choose brands.
• Contextualise contemporary advertising practice.
• Describe how advertising is produced.
• Reflect on the social effects and ethics of branding and advertising.

Learning outcomes:

• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.

To examine the technologies and information systems that organisations will use in the future and why they are likely to be used. Also to address how new technologies may play a key role in sustaining organisational operations and industrial civilisation. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, management, application and implementation of information systems and their impact upon organisations.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

To introduce students to key international business concepts. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

The module aims to allow you to synthesise, apply and extend the knowledge you have gained in the taught component of the programme. The investigation of a current research topic will help to develop your theoretical and practical understanding of current problems in your area, as well as your research and communication skills.

1. To introduce students to the theories and practices of business ethics and sustainability in national and global contexts.
2. To sensitise students to the network of stakeholders who affect, and are affected by, business practices. To elucidate how specific business contexts shape and constrain responsible management decision-making therein.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The management of the supply chain.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

This module explores issues at the interface of marketing and society including:

• macro-marketing issues.
• how the changing political, economic and social environment is effective marketing decision making.
• responsible and sustainable marketing.
• consumer rights, responsibilities and resistance.
• Issues of the consumer society.

Learning outcomes:

• The development, access and operation of markets for resources, goods and services.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.