BSc (Hons) in Applied Psychology and Management

To provide an integrative approach to psychology through the use of scientific method, enabling students to critically assess previous research and to design conduct, analyse, and report their own studies. This course is designed to equip students with appropriate procedures for describing data statistically and qualitatively. By the end of the module, students should be able to:

• Select and conduct simple statistical hypothesis procedures.
• Appreciate the importance of qualitative research in real world settings and decide when a research topic requires qualitative research methods.
• Draw appropriate conclusion from statistical results.
• Conduct interviews, facilitate focus groups and archival research, and analyse qualitative data.

Learning outcomes:

• Knowledge and Understanding:
  • The theoretical underpinnings of areas of research and practice in applied psychology.
• Intellectual Skills:
  • Effective quantitative and qualitative problem solving and decision making skills.
  • The ability to conduct research into applied psychology and/or business and management issues, either individually or as part of a team.
• Transferable (Key) Skills:
  • Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative, and enterprise.
  • Problem-solving in applied psychology, and being able to integrate applied psychology with management studies.

In this module you will gain an advanced understanding of the function of a wide range of markets for the production, exchange, and consumption of goods and services.

We will examine how people perceive the choices available to them, and assess the associated risks, to make optimal decisions.

We will also explore the nature of competition in dynamic markets, and the approaches that companies take to gain temporary and lasting advantage.

Change is at the heart of our teaching. You will learn about innovation and the impact of disruptive technologies, such as digital platforms that create new markets, and how transformation occurs whilst protecting consumers and building market resilience to achieve lasting social good, and how greater environmental awareness is impacting and changing market behaviours.

This module will encourage students to:   

• Consider entrepreneurship in theory and practice.
• Approach ideas generation in a creative manner.
• Understand the usefulness of entrepreneurial skills in multiple contexts.
• Understand the role and nature of new business concepts and their development.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• The sources, uses and management of finance.
• The management of resources.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.

To introduce the context and essential techniques of accounting, including double-entry bookkeeping, and to consider the uses of accounting both internally to the business (such as assisting in management decision-making) and externally (in the preparation of financial statements).

Learning outcomes:

• The sources, uses and management of finance.
• The use of accounting and other information systems for planning, control, and decision making.
• The main current technical language and practices of accounting under IFRS. Skills in recording and summarising transactions and other economic events in the preparation of financial statements.

This module introduces students to the field of Applied Psychology. It is designed to enhance students’ knowledge and understanding of:

• Historical building blocks of Applied Psychologykey sub-disciplines in applied psychology.
• Careers and work activities in psychology – as well as in applied settings.
• Research methods used in applied settings, including exploring some findings.
• Problem solving in applied psychology and its relevance in business management.

Learning outcomes:

• Recognise the theoretical underpinnings within areas of research and practice in applied psychology.
• Understand how theory and research can be used to generate practical advice and interventions in everyday life.
• Display the cognitive skills of critical thinking, analysis and synthesis - including the ability to identify assumptions and define terms.
• Strategically apply applied psychology models to real-world problems, business and other social phenomena.
• Be equipped to conduct research into applied psychology and/or business and management issues, either independently or as part of a team.
• Demonstrate self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues and to use effective oral and written communication skills in varying contexts.

At the end of the module, students are expected to develop an understanding of psychology of work, management and organizations, build awareness of various concepts in industrial/organisational psychology and their relative contribution to performance and productivity at work. 

Learning outcomes:

• Knowledge and Understanding:
  • The theoretical underpinnings of areas of research and practice in applied psychology.
  • How psychology can help with the development and management of employees and organisations.
• Intellectual Skills:
  • The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, define terms, etc.
  • The ability to create, evaluate and access a range of options . . . [and] . . . to apply ideas and knowledge . . . [to] business situations.
• Professional Practical Skills:
  • The ability to apply business and applied psychology models to real-world problems and phenomena.
  • Self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues.
  • Effective performance within a team environment, including leadership, team building, influencing and project management skills.
  • The ability to conduct research into applied psychology and/or business and management issues, either individually or as part of a team.
• Transferable (Key) Skills:
  • Effective oral and written communication skills in a range of traditional and electronic media.
  • Learning to learn and developing an appetite for reflective, adaptive and collaborative learning.
  • The interpersonal skills for effective listening, negotiating, persuasion and presentation.
  • Problem-solving in applied psychology, and being able to integrate applied psychology with management studies.

The module aims to provide an introduction to individual differences and cognitive psychology. It examines research and theories in personality, intelligence, and human's mental processes. Students will be introduced to:

• Theories, research, and practice in intelligence, personality, and mental processes.
• Methods of assessing individual differences in intelligence and personality.
• Discussion of mental processes concept: attention, perception, language, memory, and thinking processes.
• Applied context and societal issues relating to individual differences and cognitive processes.

Learning outcomes:

• Knowledge and Understanding:
  • How applied psychological theory can help individuals and groups to function, learn, and develop a strategic outlook.
  • The theoretical underpinnings of areas of research and practice in applied psychology.
• Intellectual Skills:
  • The cognitive skills of critical thinking, analysis, and synthesis, including the ability to identify
    assumptions, define terms, etc.
  • The ability to create, evaluate, and access a range of options and to apply ideas and knowledge to business situations.
• Professional Practical Skills:
  • Self-awareness, openness, and sensitivity to diversity in terms of people, cultures, business and management issues.
  • The ability to conduct research into applied psychology and/or business and management issues, either individually or as part of a team.
• Transferable (Key) Skills:
  • Effective oral and written communication skills in a range of traditional and electronic media.
  • Learning to learn and developing an appetite for reflective, adaptive, and collaborative learning.
  • Learning to learn and developing an appetite for reflective, adaptive, and collaborative learning.

• Provide an overview of and insight into the basic and advanced techniques of data collection.
• Discuss examples of both qualitative and quantitative analytic techniques.
• To have the knowledge and skills to perform statistical procedures, and know when their use is appropriate.
• Apply your knowledge of quantitative techniques in the use of SPSS

Learning outcomes:

• Knowledge and Understanding:
  • The theoretical underpinnings of areas of research and practice in applied psychology.
• Intellectual Skills:
  • Effective quantitative and qualitative problem solving and decision making skills.
• Professional Practical Skills:
  • Numeracy and quantitative/qualitative skills including data analysis, interpretation and extrapolation and the ability to work with case studies.
  • The ability to conduct research into applied psychology and/or business and management issues, either individually or as part of a team.
• Transferable (Key) Skills:
  • Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise.
  • Problem solving in applied psychology, and being able to integrate applied psychology with management studies.

• This module seeks to develop students' understanding of theories of applied social psychology and the psychological implications of cultural differences. It explores the research method and application of social psychology to a variety of settings in applied areas, and knowledge and understanding of key debates/challenges in social psychology. It also examines some of the ways in which human behaviour and processes are conditioned by cultural membership.
• On completion of the module, students will have an overview of fundamental concepts and theoretical perspectives surrounding the study of social and cultural psychology.
• The module will also facilitate student engagement with findings from both classic and contemporary empirical studies, pertinent to the study of culture and human behaviour.
• Lastly, the module will enable students to better understand and appreciate how cultural differences impact relationships in everyday life.

Learning outcomes:

• Knowledge and Understanding:
  • The theoretical underpinnings of areas of research and practice in applied psychology.
  • How psychology can help with the development and management of employees in organisations.
  • How to the theories and research they study can be used to generate practical advice and interventions.
• Intellectual Skills:
  • The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, define terms, etc.
  • The ability to create, evaluate and access a range of options and to apply ideas and knowledge to business situations.
• Professional Practical Skills:
  • The ability to apply business and applied psychology models to real-world problems and phenomena.
  • Self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues.
  • Effective performance within a team environment, including leadership, team building, influencing and project management skills.
  • The ability to conduct research into applied psychology and/or business and management issues, either individually or as part of a team.
• Transferable (Key) Skills:
  • Effective oral and written communication skills in a range of traditional and electronic media.
  • Problem-solving in applied psychology, and being able to integrate applied psychology with management studies.
  • Learning to learn and developing an appetite for reflective, adaptive, and collaborative learning.
  • The interpersonal skills for effective listening, negotiating, persuasion, and presentation.

To introduce students to the core concepts and ideas of the management of people. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• Leadership, management and development of people and organisations including the implications of the legal context.
• Leadership, management and development of organisations including the implications of the legal context.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

To introduce students to key international business concepts. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

The aims of this module are:

1. to introduce the concept of marketing as an approach to business; to discuss the nature of marketing strategy;
2. to investigate the challenges of managing the marketing mix; and
3. to understand how the application of the principles of marketing can assist in the strategic management of an organisation.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.
• The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.

• Understand the major theoretical perspectives and the processes involved in the psychology of learning and motivation.
• Have knowledge of current research findings in this discipline.
• Be able to apply learning principles in his or her everyday life.

Learning outcomes:

• Knowledge and Understand:
  • How applied psychological theory can help individuals and groups to function.
• Intellectual Skills:
  • The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, define terms, etc. The ability to create, evaluate and access a range of options . . . [and] . . . to apply ideas and knowledge to business situations.
• Professional Practical Skills:
  • Self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues the ability to conduct research into applied psychology and/or business and management issues, either individually or as part of a team.
• Transferable (Key) Skills:
  • Effective oral and written communication skills in a range of traditional and electronic media learning to learn and developing an appetite for reflective, adaptive and collaborative learning

Upon completion of the module students will be able to:

• Explain the branding process.
• Articulate how and why consumers choose brands.
• Contextualise contemporary advertising practice.
• Describe how advertising is produced.
• Reflect on the social effects and ethics of branding and advertising.

Learning outcomes:

• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.

On completion of the module, students gain an understanding of careers in psychology, research methods in applied settings, awareness of the variety of work activities and settings in applied areas, and knowledge of research findings in applied areas. 

Learning outcomes:

• Knowledge and Understand:
  • The theoretical underpinnings of areas of research and how the theories and research they study can be used to generate practical advice and interventions.
• Intellectual Skills:
  • The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, define terms, etc.
  • The ability to create, evaluate and access a range of options and to apply ideas and knowledge to business situations.
• Professional Practical Skills:
  • The ability to apply business and applied psychology models to real-world problems and phenomena.
• Transferable (Key) Skills:
  • Effective oral and written communication skills.
  • The interpersonal skills for effective listening, negotiating, persuasion and presentation.
  • Problem solving in applied psychology, and being able to integrate applied psychology with management studies.

This module develops an understanding of corporate entrepreneurship (CE) and an appreciation of how larger firms can be redesigned to be more entrepreneurial, flexible and innovative. The module aims are as follows:

• To introduce students to the importance of CE.
• To provide an understanding of the various dimensions of CE and the various forms of CE.
• To compare CE with independent entrepreneurship.
• To analyse the conditions that foster CE.
• To recognise the barriers that limit managers and their companies to be entrepreneurial.
• To develop an understanding of the various organisational processes involved in CE (e.g. resource acquisition and development; innovation management; and cultural change).
• To review the conceptual and empirical work relating to the relationship between CE and various organisational outcomes.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.
• The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.
• Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.

On completion of the module, students gain an understanding of the major theoretical approaches to counselling, including basic concepts, principles, and processes. At the end of the module, students are expected to meaningfully integrate learned theories with the counselling strategies and micro-skills with which to implement them.

Learning outcomes:

• Knowledge and Understand:
  • The theoretical underpinnings of areas of research and practice in applied psychology.
  • How the theories and research they study can be used to generate practical advice and interventions.
• Intellectual Skills:
  • The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, define terms, etc.
• Professional Practical Skills:
  • The ability to apply business and applied psychology models to real-world problems and phenomena.
  • Self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues.
• Transferable (Key) Skills:
  • Effective oral and written communication skills in a range of traditional and electronic media.
  • Learning to learn and developing an appetite for reflective, adaptive and collaborative learning.
  • The interpersonal skills for effective listening, negotiating, persuasion and presentation.

1. To introduce students to the theories and practices of business ethics and sustainability in national and global contexts.
2. To sensitise students to the network of stakeholders who affect, and are affected by, business practices. To elucidate how specific business contexts shape and constrain responsible management decision-making therein.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The management of the supply chain.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

• Provide students with the opportunity to engage in, and learn from, supervised project work in applied psychology. Use research skills learnt during their course in order to carry out a piece of applied research in a work-related, health-related or community context.
• As a result of completing this module, students should be able to:
  • Design, manage, analyse and report a study in applied psychology.
  • Understand the social psychological and management skills necessary for the successful completion of such a study.

Learning outcomes:

• Knowledge and Understand:
  • The theoretical underpinnings of areas of research and practice in applied psychology.
  • How the theories and research they study can be used to generate practical advice and interventions.
• Intellectual Skills:
  • The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, define terms, etc.
  • Effective qualitative problem solving and decision making skills.
  • Effective quantitative problem solving and decision making skills.
  • The ability to create, evaluate and access a range of options and to apply ideas and knowledge to business situations.
• Professional Practical Skills:
  • Numeracy and quantitative/qualitative skills including data analysis, interpretation and extrapolation and the ability to work with case studies.
  • The ability to apply business and applied psychology models to real-world problems and phenomena.
  • The effective use of communication and information technology (CIT) skills for business applications.
  • Self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues.
  • The ability to conduct research into applied psychology and/or business and management issues, either individually or as part of a team.
• Transferable (Key) Skills:
  • Effective oral and written communication skills in a range of traditional and electronic media.
  • Learning to learn and developing an appetite for reflective, adaptive and collaborative learning.
  • The interpersonal skills for effective listening, negotiating, persuasion and presentation.
  • Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise.
  • Problem solving in applied psychology, and being able to integrate applied psychology with management studies.

Strategy is the practice of how an organisation fits within its chosen environment to ensure sustainability, competitive advantage in the good times, and resilience in more challenging times.

You will develop strategic analyses both for the external competitive environment, and for the organisation’s internal resources and competences, establishing priorities for where and how to focus development resources.

Ever mindful of current and emerging global competition you will use creativity and nuance to make clear the organisation’s strategic purpose, giving clarity of role to key stakeholders, and ensuring transparent governance.

Experienced practitioners will share their successes and failures of developing and delivering business, societal, and international strategic interventions. You will learn from a dynamic blend of case studies, cutting-edge research insights, and guest speakers.